brand
conversion
retention
„It's easy to fall into the trap of constantly scaling traffic. You increase budgets to generate more transactions. But there comes a point when ROAS declines, costs grow faster than revenues, and your business has no alternative for growth."
Rafał JAckiewicz
Growth through customers
Focus on building a base of satisfied, returning customers supported by a strong brand. Increase conversions, maximize their value, and scale your business on solid foundations.
Learn how to increase retention
73%
Consumers will stay with brands that provide excellent experiences.
5x
It costs less to retain an existing customer than to acquire a new one
67%
Companies plan to increase investments in retention in the coming years.
80%
Marketers claim that experience is a key competitive advantage.
Audit
Customer Experience
I analyze how your customers interact with your brand. I conduct a detailed audit of the customer journey, touchpoints, and key stages of their experience. I identify barriers that may discourage customers from making repeat purchases and highlight areas for optimization. The result is a comprehensive diagnosis and actionable recommendations to enhance customer satisfaction and engagement.
Technology Needs
I evaluate whether your current technological tools support your retention and loyalty goals. By assessing CRM, CDP, and automation systems, I identify which require better configuration and which should be replaced with more effective solutions. The result is clear recommendations for technologies that will enhance customer loyalty building.
Retention Effectiveness
I analyze the effectiveness of your retention efforts. This includes reviewing loyalty strategies, operational activities, and how effectively you use technology to build lasting customer relationships. The audit results in an assessment of what is working well and what needs improvement, accompanied by specific recommendations for enhancements.
Retention Strategy
Strategia Marki
Budowanie lojalności klientów zaczyna się od silnej tożsamości marki. Pracuję nad stworzeniem strategii, która podkreśla wartości Twojej firmy, wzmacnia rozpoznawalność (brand assets) i dostarcza precyzyjną obietnicę marki. Dzięki temu Twoi klienci będą wiedzieli, czego mogą się spodziewać, i zyskają powód, by wracać właśnie do Ciebie.
Baza Klientów
Analizuję potencjał Twojego rynku i proponuję działania, które zwiększą jakość i liczbę Twoich klientów. Pomagam zidentyfikować niewykorzystane grupy docelowe, poprawić sposób docierania do nowych klientów oraz zoptymalizować koszty pozyskiwania (CAC). W efekcie otrzymasz strategię, która buduje solidną bazę klientów gotowych do długoterminowej współpracy.
Customer Journey
Wspólnie przyjrzymy się ścieżce zakupowej Twoich klientów. Wykorzystując testy A/B oraz dane z analiz, wskażę, jak poprawić użyteczność strony internetowej, uprościć proces zakupowy i zwiększyć współczynnik konwersji.
Marketing Automation
Opracowuję scenariusze automatyzacji, które wspierają aktywację klientów, ich ponawialność zakupów i personalizację komunikacji. Pomagam zaprojektować cały flow klientów zaczynając od pierwszej interakcji z Twoim biznesem, a kończąc na zyskaniu kolejnego lojalnego klienta. Optymalizuję również wykorzystanie owned media, aby maksymalnie wykorzystać Twoje zasoby.
Education and Supervision
Strategic Consulting
I offer personalized consultations to help define and precisely plan key actions related to customer retention and loyalty. This is a space for strategic advice that will resolve your doubts and point you toward the best courses of action.
Training and Workshops
I conduct practical workshops for teams aiming to better understand customer retention mechanisms, marketing automation, and loyalty strategies. Training programs are tailored to your company’s specific needs to ensure the knowledge immediately translates into results.
Supervision of Retention Strategy Implementation
I support your company in executing the developed strategies. I oversee the implementation of actions, ensuring their consistency, effectiveness, and alignment with the objectives. My goal is to make sure every element of the strategy functions as intended, delivering the expected outcomes.
Proven growth methodology
Business transformation is a process. We operate based on a proven methodology that combines best practices with frameworks such as JTBD, Design Thinking, and Lean Six Sigma.
Diagnos
Comprehensive customer experience audit ▶︎ Analysis of technology and processes ▶︎ Identification of key metrics and growth barriers ▶︎ Outcome: Opportunity map and quick wins
Strategy
Designing the customer journey ▶︎ Automation and personalization plan ▶︎ Loyalty-building program ▶︎ Outcome: Action plan with priorities
Implementation
Quick improvements (first 30 days) ▶︎ Process optimization ▶︎ Tool implementation ▶︎ Outcome: First measurable results
Development
Regular consultations ▶︎ Team training ▶︎ Continuous optimization ▶︎ Outcome: Stable growth in key metrics
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