**Privacy Policy**  

**Hello!**  
If you’ve landed here, it’s a clear sign that you value your privacy. I completely understand that. That’s why I’ve prepared this document where you’ll find all the necessary information about how I protect your personal data and use cookies on my website.  

I’m committed to ensuring everything is clear and transparent for you. So, if you have any questions about privacy, feel free to reach out to me at: **odo@jacksums.com**.  

**1. Who is the Data Controller?**  
I, Becrativ Rafał Jackiewicz, with headquarters at Elizy Orzeszkowej 15A/8, 15-083 Białystok, Poland, NIP: 9521884503, am the Data Controller of your personal data. For simplicity, I will refer to myself as the “Controller.”  

**2. Data Protection Officer**  
I have not appointed a Data Protection Officer as I am not legally obligated to do so. However, for any matters related to the processing of personal data and exercising your rights, you can contact me at: **odo@jacksums.com**.  

**3. Purposes and Legal Basis for Processing Personal Data**  
**3.1. Contact Form**  
- **Purpose:** To respond to your inquiry and prepare an offer  
- **Legal Basis:** Article 6(1)(b) GDPR (actions prior to entering into a contract)  
- **Data Scope:** Name, surname, email address, company name, message content  
- **Retention Period:** 3 years from the last contact  

**3.2. Direct Marketing**  
- **Purpose:** Marketing of my own products and services, including profiling  
- **Legal Basis:** Article 6(1)(f) GDPR (legitimate interest)  
- **Data Scope:** Name, surname, email address, interaction history, behavior on the website  
- **Retention Period:** Until objection is raised  

**3.3. Newsletter**  
- **Purpose:** Sending newsletters with information about services  
- **Legal Basis:** Article 6(1)(a) GDPR (consent) and Article 10 of the Act on Electronic Services  
- **Data Scope:** Name, email address, open and click history  
- **Retention Period:** Until consent is withdrawn  

**3.4. Analysis and Statistics**  
- **Purpose:** Analyzing user behavior and optimizing the website  
- **Legal Basis:** Article 6(1)(f) GDPR (legitimate interest)  
- **Data Scope:** Anonymous data from cookies, IP address, device data  
- **Retention Period:** Up to 26 months  

**4. Data Recipients**  
**4.1. Data Processors:**  
- Hosting service providers  
- Email system providers  
- Analytics tools providers  
- Marketing tools providers  
- Technical support services  
- Accounting services  

**4.2. Other Controllers:**  
- Google LLC (Google Analytics, Google Ads)  
- Meta Platforms Ireland Ltd (Facebook Pixel)  
- LinkedIn Ireland Unlimited Company (LinkedIn Insight Tag)  

**4.3. Government Authorities:**  
- When required by law or in response to legally binding requests  

**5. Transfer of Data to Third Countries**  
**5.1. Data Transfer to the USA**  
Due to the use of tools from US providers, your data may be transferred to the USA. We ensure appropriate safeguards through:  
- Standard contractual clauses issued by the European Commission  
- Collaboration with entities participating in the Privacy Shield program  
- Obtaining your consent for such transfers  

**5.2. Tools Involving Data Transfers Outside the EEA:**  
- Google Analytics  
- Facebook Pixel  
- LinkedIn Insight Tag  

**6. Profiling and Automated Decision-Making**  
**6.1. Scope of Profiling**  
- Analyzing website behavior  
- Personalizing marketing content  
- Segmenting users for remarketing purposes  
- Adapting offers to preferences  

**6.2. Consequences of Profiling**  
Profiling does not result in automated decisions that produce legal effects or significantly impact your situation. It is solely used to better tailor content and offers to your preferences.  

**7. Cookies and Other Technologies**  
**7.1. Types of Cookies Used**  
- **First-party Cookies:** Necessary, functional, analytical  
- **Third-party Cookies:** Google Analytics, Facebook Pixel, LinkedIn Insight Tag  

**7.2. Purposes of Cookies Usage:**  
- Remembering settings and preferences  
- Authenticating users  
- Gathering statistics  
- Marketing and remarketing  
- Providing social media features  

**7.3. Cookie Retention Period:**  
- Session cookies (deleted after browser closure)  
- Persistent cookies (deleted after a set time or manually)  

**7.4. Managing Cookies:**  
You can change cookie settings in your browser at any time:  
- Firefox  
- Chrome  
- Safari  
- Edge  
- Opera  

**8. External Tools**  
**8.1. Google Analytics**  
- **Purpose:** Traffic analysis  
- **Data Collected:** Anonymous user behavior data  
- **Privacy Policy:** [Google Privacy Policy Link]  

**8.2. Facebook Pixel**  
- **Purpose:** Measuring ad effectiveness and remarketing  
- **Data Collected:** Anonymous user behavior data  
- **Privacy Policy:** [Meta Privacy Policy Link]  

**8.3. LinkedIn Insight Tag**  
- **Purpose:** Conversion analysis and remarketing  
- **Data Collected:** Anonymous user behavior data  
- **Privacy Policy:** [LinkedIn Privacy Policy Link]  

**9. Your Rights**  
You have the following rights regarding your personal data:  
**9.1. Right of Access:**  
- Confirmation of data processing  
- Access to your data  
- Information on processing purposes, data categories, recipients, retention periods, and your rights  

**9.2. Other Rights:**  
- Right to rectification  
- Right to erasure  
- Right to restriction of processing  
- Right to data portability  
- Right to object  
- Right to withdraw consent  
- Right to lodge a complaint with a supervisory authority (President of UODO)  

**10. Data Security**  
We apply organizational and technical measures compliant with applicable laws, including SSL encryption for secure connections.  

**11. Privacy Policy Changes**  
**11.1. Possible Changes:**  
We reserve the right to modify this privacy policy.  

**11.2. Notification of Changes:**  
We will inform you about changes through:  
- Updates on the website  
- Emails to newsletter subscribers  

**11.3. Update Date:**  
Last updated: December 20, 2024.